Where Trump's Facebook Spending Goes

I like the way that Axios is digging into Facebook Ad data to provide a more in-depth analysis of the 2020 campaign.

The big picture: Digital ad campaigns, especially on Facebook, are often used this early in the cycle to build lists and to raise small-dollar fundraising. Hyper-targeting a message to reach a specific audience is often the most effective way to solicit engagement.

I spend a lot of time each week digging through Facebook’s ad archive, most just because I’m curious. (You can learn a lot about a campaign by the way it messages and targets its list-building ads.) It might be fun to write up my findings from time to time, as Axios does here.

Note: If you’re keen to dig deeper, check out Bully Pulpit Interactive’s 2020 Campaign Tracker, from which Axios sourced their data.

Get this blog — but as a newsletter. One email per week. No spam, ever.

Sign up now and receive my strong opinions and shared thoughts on digital strategy, freelancing, and how to get the most out of NationBuilder in your inbox every Wednesday. I’ll never spam you or share your email address with anyone else. You can unsubscribe anytime.