Best Practices & Current Trends in Political Website Design

Today, I had the opportunity to speak with Shane Greer from Campaigns & Elections Magazine about best practices and current trends in political website design.

Here are some key takeaways:

  1. Don’t re-invent the wheel: Smart campaigns are using more off-the-shelf tools (like ActBlue or Anedot) rather than try to create a custom design for every aspect of their website.
  2. Keep it simple: Down-ballot campaigns should resist the urge to model their websites of their presidential counterparts. Instead, think of your website more like a digital door hanger. 
  3. Cover the basics: Every website should have — at a minimum — a Facebook Pixel and Google Analytics installed so that you can track conversions and run basic remarketing ads. Both should be loaded through Google Tag Manager so that you can easily update them without editing your website’s code.

Don’t worry about keeping up with the presidential campaigns’ websites. They’re doing and testing a lot of things that will only make a meaningful difference at scale.

If you’re running for a down-ballot office (congressional and below in the United States), you’ll be well served by sticking with a tried-and-true approach.

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